Future Everybody turns football's everyday moments — the pass, the setback, the shared goal — into a framework for building the skills young people need for a changing world.
Drawn from research by the WEF, OECD, McKinsey, and UNESCO, these are the eight Future Competencies the framework builds through football. Hover a position to see how it plays out on and off the pitch.
The Future Competencies stand alone, but they can also be grouped to show how, as a composite, they form a new capability. Hover a grouping to see which competencies it draws on.
Future Everybody operates as a four-step campaign, grassroots out — starting with local clubs and building outward to federations, schools, and the public.
A globally recognized, research-backed narrative that positions football as a vehicle for 21st-century skills — mobilizing clubs, families, and players first, then federations, donors, and the public.
Practical capacity for coaches at the local club level to intentionally develop the Future Competencies through the sessions they already run — plus simple resources for families and players.
Ensuring the competencies built on the pitch don't stay on the pitch. Schools take up the framework, carrying it from the club into the classroom and into everyday life.
Capturing and amplifying real stories of transformation from the pitch — making the evidence human, emotional, and shareable. Policy changes minds; stories change culture.
Two quick videos — the general campaign overview, and a closer look at the founding pilot.
The full campaign story, from the evidence base to the vision.
A closer look at the founding club pilot and what it delivers on the ground.
Ready to bring this to your club?
The complete campaign overview — the evidence base, the framework, and the rollout plan. Read it online or download the PDF. Enter your email to unlock.
Schools, federations, and community organizations can join the network delivering the framework locally.
Tell us about your club and we'll be in touch about joining the founding pilot.
Thanks for your interest in the founding pilot — we'll be in touch soon.